The art of innovation

With more than 50 years among the world’s leading manufacturers of ceramics for architecture and design, the Florim Group reinterprets technical evolution, combining aesthetics with research, territory with social accountability, and material quality with sustainable living to create and market products of excellence.

In the words of Group president Claudio Lucchese: «The search for beauty is an integral part of our human heritage. At Florim, this instinctive creative drive is fused with the passion and craftsmanship that traditionally enhance the work of human hands and allow us to achieve increasingly refined results» This is the approach that has characterised meetings between the Florim Group and the Peggy Guggenheim Collection to set up a new joint initiative to support and actively promote an artistic legacy that not only contains works of exceptional beauty but is completely unique in the world of modern and contemporary art.