1992–2022: 30 years of Guggenheim Intrapresæ, in the name of art, creativity and business.

The history of Guggenheim Intrapresæ spans 30 years. The project started in 1992 when, for the first time in Italy, a pioneering group of diverse companies came together to network and give light to a project for museum supporters that appreciate culture as a vehicle for corporate social responsibility.

It was with this premise that Guggenheim Intrapresæ was born, the first corporate project to take place in an Italian museum. In its long history alongside the Peggy Guggenheim Collection, the group has significantly contributed to the growth and development of the museum and its numerous activities, encouraging a continuous, stimulating, and creative dialogue between art and business.

“Serving the future instead of recording the past” was one of objectives that Peggy Guggenheim set for her New York museum-gallery, Art of This Century. This is now the motto that marks this anniversary, and signals a look to the future, to the next 30 years of a forward-thinking collective that is ready to continue its journey alongside the Peggy Guggenheim Collection, ensuring a continual exchange of values, opportunities, visions for the future, and concrete action aimed at supporting and enriching one another.

Art Inspires Business, Business Brings Art to Life

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