Culture as a Strategic Asset for Integrated Sustainability

The 5 drivers of development: identity, innovation, inclusion, investment, and impact.

How can a culture-driven strategy be implemented to achieve sustainability?
What tools and opportunities can companies employ to generate shared values while obtaining tangible returns on investment?

The 5 drivers of development for a strategy to make the most of intangible, as well as tangible, elements in the process of generating value for a company, are defined through a framework based on the theme of sustainability disclosure related to ESG (Environmental Social Governance) criteria and to the European Corporate Sustainability Reporting Directive (CSRD). Creating synergies with non-profit organizations such as cultural institutions, museums, and foundations offers a concrete opportunity—alongside others, such as the Art Bonus and cultural patronage—for social investment and innovation. The Peggy Guggenheim Collection’s experience in this context offers a chance to understand real cases of corporate initiatives related to corporate membership, disbursements, and sponsorships. The museum different collaboration—forged through different approaches and providing different advantages, are especially related to matters of accessibility and innovative research of materials and processes connected to the conservation of works of art.

the panel includes:

Giuseppe Caldiera, General Director, CUOA Business School.
Luciano Pensabene Buemi, Conservator, Peggy Guggenheim Collection.
Giulia Pordd, Consultant for Corporate Development, Peggy Guggenheim Collection.

The event ends with a networking happy hour.