The Peggy Guggenheim Collection and CUOA Business School are working together to promote the value of the relationship between museums and businesses through training programs.

The Peggy Guggenheim Collection has started a new collaboration, taking place in 2022, with CUOA Business School, based in Altavilla Vicentina, which is the oldest of its kind in Italy.

The mission of the Peggy Guggenheim Collection is founded on the values of education and high-quality training. They are also the starting point for the dialogue with CUOA, aimed at strengthening the bond between the museum and managerial and entrepreneurial higher education training. The Peggy Guggenheim Collection started collaborating with innovative and forward-thinking businesses in 1992, thanks to Guggenheim Intrapresæ, Italy’s first museum corporate membership program. The collaboration’s primary objective is to bring the entrepreneurial world closer to the cultural sphere, by promoting high quality and sustainable projects that businesses can take part in to enhance their value by supporting art and culture.

In the last thirty years, the Peggy Guggenheim Collection’s growth has taken place alongside collaborations with businesses that have chosen to support culture as a way of fulfilling their social responsibilities and their commitment to future generations. The new collaboration with CUOA that takes place this year has additional special value, since in 2022 Guggenheim Intrapresæ celebrates its thirtieth anniversary. This milestone testifies to the importance that contributions from the private sector have to the world of culture. For its part, CUOA Business School was conceived with a clear vision: teaching leading business professionals the skills needed to ensure the growth of business economy. Today CUOA continues to strive towards this vision with great determination by working continuously alongside young graduates, as well as managers and executives, directors and public administrators, professionals, consultants and entrepreneurs.