Creating value through ongoing commitment

The Institutional Patron is the highest level of our corporate membership program. This level offers companies the opportunity to develop a collaboration with the Peggy Guggenheim Collection which supports the museum’s programs and medium-to-long-term goals.

Institutional Patrons play a vital role in the dialogue between art and business by ensuring the growth of the museum for present and future generations.

The Peggy Guggenheim Collection is proud to count on the support of valuable companies that have chosen to contribute to its development:

Peggy Guggenheim Collection Institutional Patron


Becoming an Institutional Patron offers unique benefits and opportunities to develop a communication strategy and social responsibility through art, to support educational projects that express cultural and social values, and to help the museum safeguard its heritage for future generations.

By supporting the museum, your company contributes to:

  • Educational projects focused on culture, social responsibility and accessibility
  • Conservation of cultural heritage for future generations

By supporting the museum, your employees receive:

  • Free admission to the museum
  • Free admission to special programs organized for them
  • Free admission to the museum for all employees
  • Opportunity for free admission on specific days reserved to sponsor employees, private tours and special educational workshops for children
  • Inclusion of the company's name or logo on all the museum's communication platforms and institutional materials
  • Specific web page on the museum’s website highlighting corporate sponsors
  • Company profile included as part of the museum’s press kit and alongside each exhibition, and recognition at opening events and press conferences
  • Market exclusivity within the membership level for the duration of the contract
  • Pre-emption right as sponsor in museum projects that relate to the company’s mission
  • Participation in annual meetings between corporate members and the Director of the Peggy Guggenheim Collection
  • Access to a calendar of activities and cultural programs reserved for corporate members
  • Participation in museum events and programs with other corporate members

Exclusive benefits for CEOs, Clients and Guests

  • Invitation to previews, press conferences, and inaugurations of temporary exhibitions, special events, galas and institutional dinners
  • Private after-hours tours
  • Private tours during museum opening hours
  • Free use of the the Peggy Guggenheim Collection's spaces for private corporate events
  • Concessions on the use of spaces at the Guggenheim museums in New York or Bilbao for corporate events
  • Complimentary tickets for the Guggenheim museums of Venice, New York, and Bilbao
  • Guggenheim Art Pass guaranteeing priority admission to modern and contemporary art museums across the world
  • Personalized Corporate Cards which guarantee priority admission at all Guggenheim museums
  • Complimentary exhibition catalogues
  • Discounts at the Museum Shop and the Museum Café
  • Mailing of the “Peggy Guggenheim Collection News” magazine

Fanny Liotto, Anna Capuano
+39 041 2405 418 / 437