A valuable collaboration tailor-made to your business

The Peggy Guggenheim Collection offers custom sponsorship opportunities which allow companies to connect their brand to the museum, support the conservation of artworks, contribute to exhibition projects or educational and accessibility programs.


Exclusivity, originality and networking are strengths in which the Peggy Guggenheim Collection invests to create ambitious and innovative relationships with corporate sponsors. We can add value to your business by increasing the impact and loyalty of your brand, involving your target audience through specific projects and targeted communication campaigns, and welcome you to the museum spaces for visits and private events at times when the museum is closed to the public.

Our tailor-made sponsorships include all of the museum’s activities, from temporary exhibitions to conservation projects, training and team-building programs. We offer our sponsors a dedicated staff and the opportunity to use our communication channels to address a diverse and global audience.

Fanny Liotto
+39 041 2405 418


Education: Overcoming

Overcoming. Art Practices for the New Normal, an educational program for a young audience between 16 and 25 years of age developed in collaboration with Swatch, The Swatch Art Peace Hotel.

Events: New Year’s Toast

From 1992 to 2020, on January 1, Aperol Spritz has sponsored the New Year’s toast for all museum visitors.

Events: Regata storica

For three years, Tiffany & Co. sponsored the traditional lunch held on the museum’s panoramic roof terrace during Venice’s annual Regata Storica.

Events: StraOrdinari

Aperol Spritz sponsored StraOrdinari. Unconventional stories during the spritz happy hour, three evening appointments with the participation of Caparezza, Bebe Vio, Lara Gilmore, Luca De Gennaro, Corrado Fortuna, and Marco Maccarini.

Conservation: New Microscope

Thanks to the contribution of Mapei, the museum purchased a new microscope to aide in investigations and conservation projects in the conservation laboratory.

Events: HappySpritz@Guggenheim

From 2009 to 2017, in the spring, Aperol Spritz sponsored HappySpritz@Guggenheim, the after-hours openings which allowed guests to visit the museum during aperitif time.

Education: Kids Creative Lab

The Peggy Guggenheim Collection in collaboration with OVS offered six editions of the Kids Creative Lab educational project.

Exhibitions: For Your Eyes Only

The Maison di Alta Gioielleria Giampiero Bodino sponsored the exhibition, For Your Eyes Only: A Private Collection, from Mannerism to Surrealism.