Corporate Sponsorship

A collaboration tailored to your company's needs

The Peggy Guggenheim Collection offers personalized sponsorship opportunities designed for companies who wish to associate their identity with a high value cultural program, contributing to the museum’s life in a distinctive and concrete way.

From the restoration of a work of art and the organizing of an exhibition, to an educational program or an accessibility initiative, each collaboration is the result of an open dialogue between the museum and the company and takes shape as a tailor-made project designed to generate impact and recognition.

Exclusivity, originality, and strong relationships are at the core of our collaborations. Corporate member companies gain access to exclusive experiences, such as private tours and events, and to practical tools to broaden the partnership's impact: shared communication campaigns, public-activation projects, networking opportunities.

Sponsorships can relate to the full range of the museum’s activities and imply the possibility of communicating with a broader, international, and transversal audience.

For information:
Fanny Liotto
+39 041 2405 418
corporate@guggenheim-venice.it

Sponsors/Projects

Lavazza is Inclusivity Supporter

The collaboration with the Peggy Guggenheim Collection continues in a new chapter which sees Gruppo Lavazza becoming the museum’s Inclusivity Supporter in 2024.

Art on Stage

Since 2017, Il Gufo supports the program of events organized for Family Card members.

Education: Overcoming

Overcoming. Art Practices for the New Normal, an educational program for a young audience between 16 and 25 years of age developed in collaboration with Swatch, The Swatch Art Peace Hotel.

Conservation: Boîte-en-valise

Study and conservation of the Boîte-en-valise (1941) by Marcel Duchamp carried out with the support of EFG

Events: New Year’s Toast

From 1992 to 2020, on January 1, Aperol Spritz sponsored the New Year’s toast for all museum visitors.

Exhibitions: The Last Dogaressa

Lavazza sponsored the exhibition Peggy Guggenheim: The Last Dogaressa.

Events: Regata storica

For three years, Tiffany & Co. sponsored the traditional lunch held on the museum’s panoramic roof terrace during Venice’s annual Regata Storica.

Events: StraOrdinari

Aperol Spritz sponsored StraOrdinari. Unconventional stories during the spritz happy hour, three evening appointments with the participation of Caparezza, Bebe Vio, Lara Gilmore, Luca De Gennaro, Corrado Fortuna, and Marco Maccarini.

Conservation: New Microscope

Thanks to the contribution of Mapei, the museum purchased a new microscope to aide in investigations and conservation projects in the conservation laboratory.

Events: HappySpritz@Guggenheim

From 2009 to 2017, in the spring, Aperol Spritz sponsored HappySpritz@Guggenheim, the after-hours openings which allowed guests to visit the museum during aperitif time.