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For parents and kids up to 17 years old
80 euro a year


  • Personalized membership cards
  • Free admission to Guggenheim museums in Venice, New York, Bilbao for parents and kids under 18 years old
  • Complimentary catalog of the permanent collection at the time of joining
  • Members’ events for associated families
  • Invitation to exhibition openings at the Peggy Guggenheim Collection
  • Discounts at the Peggy Guggenheim Collection stores and cafés
  • Membership information and magazine sent to your home address
  • Reduced admission for guests accompanying a member
  • Discount on audioguide


  • Kids Menu
  • Preference booking for kids’ activities
  • 20% discount on the Sunday menu at the Museum Café
  • Baby changing area

KIDS DAY Calendar

Kids Day is an educational program designed to introduce children between 4 and 10 years of age to modern and contemporary art and to make their visit to the museum more comprehensible. Kids Day occurs every SUNDAY from 3.00 to 4.30 p.m. at the Peggy Guggenheim Collection. Family Card Members may reserve from the Monday before the workshop.

Complimentary entrance to the following museums

  • Casa d'Arte Futurista Depero, Rovereto (TN)
  • Castello di Rivoli Museo d’Arte Contemporanea, Rivoli (TO)
  • Centro per l'Arte Contemporanea Luigi Pecci, Prato
  • Fondazione Merz, Turin
  • Fondazione Sandretto Re Rebaudengo, Turin
  • Galleria civica di Trento
  • GAMeC, Galleria d’Arte Moderna e Contemporanea di Bergamo
  • Macro, Rome
  • Mart, Rovereto
  • MAXXI. Museo nazionale delle arti del XXI secolo, Rome
  • Museo d'Arte Moderna Mario Rimoldi, Cortina d'Ampezzo (BL)
  • Palazzo Strozzi, Florence

Further benefits

  • FAI. Reduced entrance to all FAI sites in Italy.
  • Teatro Goldoni, Venice. Tickets for the 2015-2016 theater season are available for all members at the students rate.
  • Palazzetto Bru Zane. Reduced rates on tickets and season tickets
  • Circuito Cinema, Venice. Discount on entrance ticket.
  • Teatro Verdi, Padova. Discounts on Tuesdays and Wednesdays shows.
  • Teatro Fondamenta Nuove, Venice. Discounted admission to the shows.
  • Società Venezia di Concerti. Discount on the price of tickets for the 2015-2016 concert season at the Teatro La Fenice of Venice.
  • Libreria Goldoni. Discount on all purchases.
  • Garage San Marco. Discount and reserved entrance line.