Lavazza

Established in Turin in 1895, and owned by the Lavazza family for four generations, Lavazza is currently one of the world’s major coffee roasters.

Lavazza operates in over 90 countries worldwide through its direct subsidiaries and an extensive network of distributors. The company has established itself as one of the Italian brands with the highest credibility abroad, thanks to a vision based on a constant dialogue between tradition and innovation. The opening of an Australian subsidiary and the acquisitions of Carte Noire, the market leader in France, and Merrild, the leading brand in Denmark and the Baltics, propelled Lavazza into the ranks of large global companies. Today, the company is in sixth place in the global industry ranking, with over 50% of its turnover originating abroad. Lavazza employs a total of about 3,000 people — after the Carte Noire acquisition — with a turnover of more than €1,473 million (2015 financial report). Over 20 billion cups of Lavazza coffee are drank each year worldwide, bringing the best Italian coffee around the world.

From the beans to the blends, from at-home to away-from-home consumption, from Italy to the rest of the world: after over 120 years, the story goes on. Lavazza has been able to develop its brand awareness through important partnerships perfectly in tune with its brand internationalisation strategy, such as those in the world of sport with the Grand Slam tennis tournaments, and those in fields of art and culture with prestigious institutions, including the Guggenheim Museum in New York, the Peggy Guggenheim Collection and MUVE (Fondazione Musei Civici Veneziani) in Venice, the Hermitage Museum in Saint Petersburg, MUDEC in Milan, as well as Camera (Centro Italiano per la Fotografia), the Merz Foundation and Circolo dei Lettori in Turin.

www.lavazza.com